Over the past few years Burger King has been taking the fast food industry by storm as the popular chain introduces unique new foods to it’s customers. The past fiscal year has been hard on most of the fast food industry. As the economy continues to flounder the average American is attempting to save money by buying cheap groceries and cooking at home. Chipotle, Wendy’s and other chains have experienced profit loss and stock drops, but the Burger King Whopperito is helping to keep the King on top.
What is the Burger King Whopperito
The Whopperito is Burger King’s brand new take on an old favorite, the burrito. Each Whopperito contains ground beef, lettuce, tomatoes, pickles, and queso wrapped in a tortilla. The meat used in the Burger King Whopperito combines the signature Burger King flame broiled flavor with the mild spice of a traditional burrito. The Whopperito can be purchased by itself or as part of a combo that is served with french fries and a beverage.
Will the Burger King Whopperito Flourish or Flop
There was a great deal of speculation by business analyst regarding whether or not the Burger King Whopperito would be a success. So far it appears as if the Whopperito is a hit with customers nationwide. Those who have eaten the unique burrito rave about the melted cheese sauce and enjoy the addition of pickles to the burrito. Along with the great taste customers are pleased with the Whopperito’s low price of $2.99 by itself or $4.99 as a combo. Since the new item was introduced to the menu Burger King sales have increased and the stock prices for Burger King are also on the rise.